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Ep 27: Country Road’s brand and CX leader on using digital for staff empowerment

In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.

03 OCTOBER 2017 | 0:25:57 | PLAY PODCAST
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Ep 28: Australia Post’s chief innovation officer on why customers are building today’s brand reputations

In Episode of this new podcast series, BrandHook MD, Pip Stocks, talks with Australia Post chief innovation officer and former CMO, Greg Sutherland, about how brand reputation today is built on what customers say, why that’s reflective of experience, and what AusPost is doing to tackle that.

03 OCTOBER 2017 | 0:25:57 | PLAY PODCAST
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Ep 29: Getting Intimate with TDD bonus episode – Louise Eyreson showing customer centricity

In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.

03 OCTOBER 2017 | 0:25:57 | PLAY PODCAST